Things You Should Know About Diamond Jewelry: Diamond Clarity

Many people buy diamonds just by the way they look. However, since we talk about a precious purchase, we advise you to learn the basics. One of the important things to know about diamonds is related to their clarity.

Diamond clarity refers to the existence or non- existence of flaws in a diamond, whether it be inside or on the surface. A perfectly clear diamond is almost rare and thus, very expensive. But most flaws that do exist in a diamond are almost not invisible to the naked eye and can only be seen by an expert grader with the help of a magnifying loupe.

Flaws are of two kinds: inclusions and blemishes. Inclusions are those flaws that can be found inside a diamond such as air bubbles, cracks, tiny spots, and non-diamond minerals inside a diamond. Blemishes refer to the flaws found on the surface of a diamond, such as pits, scratches, and pits. Diamonds incur some blemishes in the cutting and polishing processes. Because it is quite rare to find diamonds without or with very few inclusions and blemishes, they are usually more expensive than the rest.

When you buy diamonds you should know that the stones are graded. Diamond clarity grade is determined using 10x magnification, and it may range from flawless to included:

1. Fl, Flawless (no internal or external flaws)-these are extremely rare.
2. IF, Internally Flawless (no internal flaws but has slight external blemishes)-these are very rare diamonds.
3. VVS1 & VVS2 (Very, very slightly included)-these diamonds have very minute inclusions that make it difficult even for an experienced grader to detect.
4. VS1 & VS2 (Very slightly included)-these are stones with minute inclusions that can only be seen by an experienced grader under 10x magnification.
5. SI1 & SI2 (Slightly included)-these are diamonds with minute inclusions that are more easily seen under 10x magnification.
6. I1 & I2 & I3 (Included)-these are stones that have inclusions that are obvious not only to an expert grader but even to an untrained eye.

These diamond clarity categories show that most flaws in a stone can hardly be detected, even by an expert grader. Because they are just minute imperfections, they do not influence the beauty and brilliance of a diamond. In fact, not until you drop to the “I” grade that flaws become a distraction to a precious stone’s beauty. So it shouldn’t bother you too much if you’re diamond’s clarity grade is not near the top scale. Your diamond doesn’t have to perfectly flawless for it to be gorgeous as you can well see in many Diamond Jewelry accessories.

Rather, you should pay more attention to where your diamond flaws are located in relation to its cut. The reason for this is that some flaws can be easily detected when placed in particular spots. You should consult your jeweler as to which positions are undesirable.

It is a fact that the presence of inclusions and blemishes reduce the clarity grade of a diamond. However, these imperfections can also be considered as an evidence of your diamond’s identity. In every diamond certificate you can find the plot of a stone’s inclusions. Because every diamond is unique, you can make sure that you’re getting the exact diamond that you’re paying for by comparing your diamond’s exclusive clarity features with the plot indicated in the diamond certificate.

Publishers of Lingerie Trade Magazines Around the World

Asia

China:

• Lingerie Mode (lingerie-mode)

India:

• Inner Secrets (innersecrets)

Europe Belgium:

• The Lingerie Post (the-lingerie-post) keeps its browsers up to date with “what’s hot and what’s not” on the lingerie fashion front. Celebrity fashion designers and their brands are showcased on the site. Browsers are well informed of the hottest deals and sales promotions being offered on lingerie and underwear. What’s more, are reviews and videos on the latest products.

Czech Republic: • Mondi Pradlo (modnipradlo)

England:

• blogleaves (blog.figleaves): Here’s a site that focuses on current affairs, men’s underwear, swimwear, sports fashion, press releases in the UK, as well as the US, and the latest in lingerie fashion. Bloggers tell us about their travel plans and what they plan to take with them for the summer vacation.

• Lingerie Blog (lingerieblog.): This blog invites its browsers to learn about a whole range of accessories and promotions, participate in numerous competitions, and read about celebrities and the latest news of the fashion world. Not just that, celebrated lingerie designers give us their take on lingerie fashion.

• Lingerie Buyer (lingerie-buyer): Besides updating browsers of the latest news, events, trends, and products in the lingerie fashion industry, the site lets them about all of the various training programs that are being offered. It also allows advertisers to showcase their brands and products.

• Simply Gok Wan Lingerie Blog (simplygokwan): The blog, dedicated to Gok Wan for his immense contribution to the lingerie world, allows users to purchase from his collection of “Simply Yours.”

France:

• Creations (creations-lingerie): This site, which informs browsers of the latest news, also offers them to subscribe to the magazine. Browsers are informed of the rates per year, as well as for a two-year subscription.

Germany:

• Die Linie (linie-international)

Italy:

• Lingerie (lingerie)

• Margherita (margherita): This site showcases the products of some of the biggest brands of the lingerie fashion world, such as Chantelle, Dolce & Gabbana, Passionata, just to name a few. Not just that, the site invites browsers to keep abreast with the latest in lingerie fashion.

• Network Dessous (networkdessous)

Poland:

• Bielizna (bielizna): From wedding gowns, furs, leather, shoes to jeans and underwear, this site has it all — especially for the fashion-conscious browsers.

• Kinga Blog (kinga): This blog invites browsers to watch videos of the latest fashion shows, as well as let them read posts from several fashion-centric bloggers.

• Modna Bielizna (bielizna)

Scotland:

• Knickers (knickersblog): This site gives its browsers the latest “bargains,” allowing them to take quizzes and make queries. They will be guided on the best places to shop and given up-to-date fashion information from bloggers. Advertisers get the opportunity to showcase their products and services here as well.

Spain:

• Blint (blint): Blint International is considered one of the “leading” trade magazines in the country. Browsers of this site can subscribe to the magazine and take a sneak-peek at their magazine archives.

North America

USA:

• Bella Bella Boutique Blogspot (bellabellaboutique): From current news and products to lifestyle and relationships, this is one unique site to check out often.

• Contours (contoursmagazine): The magazine, which celebrated its 20th anniversary in 2009, is one of the oldest trade magazines in the US. From intimate apparel and hosiery to body-wear and swimwear, it allows users to advertise their products and brands, subscribe to the magazine, and read the press releases.

• Eve’s Apples (evesapples.) brings its readers the latest in lingerie fashion as well as ongoing sales promotions.

• Frou Frou Fashionista (froufroufashionista): This site displays some of the most exquisite pieces of lingerie, informs readers of the latest press releases, and invites bloggers to give their insightful thoughts on lingerie fashion.

• I love my bra (ilovemybra): As the name suggests, the site brings to its browsers the latest trends in “inner” wear.

• Intimate Guide (intimateguide): Readers indulge in a plethora of articles on lingerie. What’s unique about this site is its “Giveaways” that should capture readers’ attention.

• Life in Lingerie (lifeinlingerie): From sensuous underwear, hosiery, and sleepwear, to home décor, jewelry, and antiques, this trade magazine has it all. Buyers are invited to shop from some of the most unique collections and designer brands.

• Lingerie Blog (lingerie.haberji): Subscribers of this online lingerie magazine get the latest on fashion shows, events, and news. They can view models showcasing designer lingerie, as well as download fashion-related screensavers.

• Lingerie Diva’s Diary (lingeriediva): Buyers have the opportunity to purchase lingerie from an exquisite line of brands such as Escante, Leg Avenue, Elegant Moments, Dreamgirl, Shirley of Hollywood, and Coquette. This blog also shares current news of the store and gives expert advice on matters related to lingerie.

• Lingerie Ladies (lingerieladies.blogspot): This site brings its readers everything that they need to know about lingerie.

• Lingerie Planet (lingerie-planet): From news to brands, shops, companies, magazines, trade fairs, and books on lingerie, browsers will find it all on this website.

• McPete Sez (mcpetesez) allows advertisers to showcase intimate apparel, sleepwear, club-wear, swimwear, lingerie, dancewear, loungewear and hosiery.

How to Write a Captivating Movie Review

With the advent of the internet, people around the world prefer to read movie reviews online before going to a movie complex to watch it. There are several factors that can be attributed to this tendency. Firstly, people have become a lot busier and cannot waste precious time on a movie they might not like. Hence, by reading a good review, they can come to a conclusion if it is worth to watch the movie on the silver screen or on television.

The second factor that drives the craze for professionally written reviews is that watching movies today on screen is a very costly affair. No one would appreciate a hundred dollars going down the drain for a pretty average movie. Imagine if you went with your whole family and spent a few hundred dollars on the movie, only to realize the movie is not even worth downloading and watching!

However, writing a review for a movie is no cake walk as readers have certain specifications they expect from a good movie review writer. To be a good movie review writer, firstly you need to be a movie buff; someone who can appreciate and criticize the movie without bias. The passion in the heart of the reviewer creates passion within the reader to watch the movie. A movie reviewer will also need to be careful, not to reveal the complete plot, but yet reveal enough so that intrigue is created in the reader to watch the movie. Also, being a movie reviewer would mean that, you need to be proficient with the technical aspects of movie making. Merely writing about the story and the performances is a very amateur methodology of writing a review.

Some movies are quite intense and demand immense attention while viewing them. A reviewer must be one who can watch movies of any genre with the same passion and criticize with bias. Many people falter in this respect, as they end up creating a review that has more personal opinions than universally acceptable opinions.

Finally, a good movie reviewer must be able to market himself in an appropriate manner. There are dime a dozen reviewers today, who would even cut copy and paste reviews of other writers, to make a farce review. Creating a niche for yourself and a good base of followers is the crux of movie review marketing. And once you have an adequate base of followers, getting associated with a popular website or publishing on your own website would be a simple thing only.

Remember the golden rule of movie reviewing; if you want more followers to read your reviews, you need to write articles that people would want to read over and over. Your review should generate ticket sales for the movie or save the customer from the agony of a terrible movie. Use your creativity and your passion to immerse the reader in the world of the movie.

Why Music Artists Still Need to Have Their Music Reviewed

After 5 years of writing music reviews for the Muse’s Muse, I’ve recently noticed a decline in the number of artist related submissions that I receive.

The number of submissions sent by artist managers, publicists, marketing firms, and PR agents has increased.

What does it all mean?

To me it says several things: First, fewer artists recognize the value of having a reputable source make a professional evaluation of their work, and secondly, many of those who do still recognize the value of music reviews are using third parties more frequently to obtain them.

Few can argue with the mass influence of a positive review in industry respected trade publications such as Billboard, Rolling Stone, Spin, or Music Connection. These are the tastemakers of the industry and a favorable review in any one of them can impact music sales.

But the vast majority of music artists won’t (not that they can’t) get their music reviewed in such publications because they simply don’t try to get this coveted exposure. That’s unfortunate – especially when the music artists in question are actually deserving of it.

Increasingly, more artists are developing the pervasive attitude which says…”Since I have a MySpace page or an iTunes account, what’s the point in having someone write about it when my fans can just listen to my music, draw their own conclusions, and buy the track(s) they want? Who cares about the opinion of some music critic?”

That thought process is understandable, but it’s also shortsighted.

Landing a review is a lot like getting a movie or restaurant recommendation; it gives you a lead to explore and alerts you to something that exists which you may like. Just the mere act of recommending something is an endorsement. If enough reviewers endorse your song or project, their reviews can – and will – break down the barriers to resistance that we all have when it comes to trying something new.

If you can get your music reviewed in the aforementioned trade publications (publications that appeal to those who work in the music industry), consumer and lifestyle publications (GQ, US Weekly, People), and Internet sites (like the Muse’s Muse), you will also plant the seeds for future publicity efforts such as interviews and feature stories.

While reviews may vary in terms of quality, length and depth, the real strength for you is in numbers; the number of reviews that speak positively of your single or project. Gather enough of these “opinions” and they become consensus.

They don’t have to be rave reviews; they just need to be redundant in stressing your USPs (unique selling points).

Reviews should give your existing and potential fans the very incentive they need to go to MySpace or iTunes and get one step closer to making a purchasing decision…which by the way, is the end objective, right?

With regard to hiring third party professionals (publicists, marketing firms, and PR agents) to obtain reviews for you, I can testify that many of these professionals do not put much forethought into who they send your music to. They operate from a media contact list and send your music to whomever’s name gets put into their database – regardless of whether they are an appropriate reviewer for your genre and style of music.

On the occasions when I receive submissions such as a CD with a photo of a hillbilly holding a banjo, I just throw it into the trash. Ditto for the Weird Al Yankovic looking fella wearing a polka dot suit and holding an accordion. It shows that the PR firm or person does not know who I am and that my niche as a reviewer is high-end, commercial, mainstream, chart-topping, radio-friendly music that both the industry and music lovers will appreciate.

If you are the hillbilly or the Weird Al Yankovic looking fella I just used as an example, no offense to you; your music is just not the kind of music I review. Your PR agent (who you paid to have me throw away your CD) should know that through conducting research on me which is readily and abundantly available on over a dozen Google pages.

Reviews can also transform your promotional packages into valuable press kits which can be used to help you get gigs. When booking agents start to see press clippings from reviewers who they trust, they become more receptive to the artists.

As you can see, reviews are more than just words and opinions that are written about your music. If those words are used positively, and those opinions carry clout, they can be powerful marketing tools that can open doors and create new opportunities that enable music artists to flourish in all of their endeavors.

How Creating Digital Products Can Give You Passive Income

Have you heard the statistic that millionaires have up to seven income streams? That’s seven different ways that they’re making money each month. Now take a look at your business; how many streams of income do you have?

If the answer is one, then it’s time to open up that creative part of your brain and create more income streams. One option is passive income products.

“Passive income” is something of a misnomer. Creating products or setting up different forms of income still takes work. But the difference is that these streams of income can work for you—almost on autopilot—for years to come.

Benefits of Passive Income

1. Increase your bottom line profits. This is the most obvious benefit, but worth mentioning, because who doesn’t want to earn more profits? And (as you probably well know) limiting your practice to 1:1 coaching can be a “feast or famine” proposition. Passive income streams can help you get through the “famine” times.

But, even in “feast” times, your income from 1:1 coaching is limited to the number of clients you can handle. Passive income streams can help remove that “income ceiling” and create a cushion.

2. Regain time in your day. Hold up… I know I just said that creating products and other streams of income takes time! But jump ahead with me for a minute and think about the back end of the process, when your income stream is completely set up, and the upfront work is done. With a strong marketing plan, you can easily earn money on these passive income streams even while you sleep. That means you can take off a little earlier or take an entire day off for fun, because your “passive” products are still earning money.

3. Increase your credibility by helping more people. Think of passive income as a way to share your expertise with an ever-expanding audience. Imagine a snowball at the top of a mountain representing you with your inner circle of coaching clients. As the snowball travels downhill, it gathers more and more snow until it reaches mammoth size. The same is true of you. As you reach out to more and more people, and providing guidance through your books, webinars, or courses, increased exposure and word of mouth leverage your knowledge and showcase your expertise to more and more people. This all can lead to increased sales and an army of people who rave about your work. So (at least in this case) the snowball effect is a very good thing!

Planning Your Passive Income

Now that I’ve hopefully sold you on the benefits of having passive income streams, it’s time to plan out what those streams should be for your business. Passive income includes affiliate marketing, membership subscriptions, or writing a book. But by far the most popular and engaging is creating courses or digital products based on your coaching specialty.

Digital products allow you to solve other people’s problems from the comfort of your home. And your customers get answers to their particular questions almost immediately, and in a format they can use—their home computer, or smartphone.

“A successful digital product has almost unlimited income potential, and there are dozens of examples of successful digital marketers earning millions of dollars each year from products they released several years ago.” – C.M. Burns, BigHappyProfits.com

Imagine what your business & life could look like, say, if you had your own online course…

✓ Students excited to learn from you

✓ Working fewer hours while transforming more lives (and without exhausting yourself with 1:1 clients)

✓ Building your credibility & becoming an authority in your niche

✓ No more cap on your income

By creating a digital course, you will finally have a valuable business asset you can launch & sell again & again.

Creating Your Product

There are many steps involved in creating a product but once you’ve done one, creating others will be easier. When creating a digital product, you want to be sure to make it relevant to your main topic of interest. So, if you are a health coach, you want your product to be about a health issue, not a career issue. Also, you want to further hone it down by asking your audience what they need. This is something you can determine by quick surveys or just by keeping track of their frequent questions.

Next you need to validate the product, double-checking to make sure it’s the right one. Ask clients if it would be helpful and/or relevant. Put out questions about it on forums. You could even do a prelaunch with valued clients to test the product for you. I have a colleague who I give my products to in exchange for her evaluation of them.

Then you will need to write content for launching and promoting your product, and, finally, determine your pricing.

Launching Your Product

When you are launching a product, you need both a series of anticipation emails, and a series of launch emails.

1) Anticipation emails build excitement. They should be educating your audience on a topic you’re passionate about (and one that’s related to the course you’re selling). And give them a teaser for the product.

2) Launch emails make the offer. They say that the product is ready and point to where people can buy it.

As this marketer puts it:

“With my launches I built up to anticipation over a matter of weeks, not months or years. Each time I talk about it, the likely buyers get more and more excited. Then I give a clear date for when the product will launch and be available for purchase.

“The day before launch I send out a detailed email providing every bit of information my subscribers need in order to make a purchase. This email covers the benefits of the product, pricing information, and even answers frequently asked questions (that actually haven’t been asked yet).

“The one thing the email doesn’t include is a link to buy the product. Instead I tell them exactly when the product will be available (8:00 AM Eastern tomorrow) and to expect another email from me at that time.” – Nathan Barry, Founder, ConvertKit.com

If your launch runs for 5 days you’ll need at least 5 emails. I’ve been on some lists where they sent out two emails a day—sometimes the same email but different subject lines. To me that’s overdoing it, but it depends on your audience as to how often to email them. Keep in mind that they probably don’t read all their emails. So it doesn’t hurt to send out more than one.

Creating Urgency

Here are four easy ways that you can get your on-the-fence customers to purchase now:

1. Have sale or promotional pricing ending soon

2. Make the product available for a limited amount of time

3. Provide an additional bonus only available to the first x number of customers

4. Limit the quantity available for sale

Pick one or two of these strategies that will resonate with your audience. With careful planning, the urgency in your launch emails can boost sales.

In Conclusion

Working with clients one-on-one is great, but it shouldn’t be your entire business model. You need to have some other sources of income that supplement your coaching program. After all, how many times have you had a month with no new clients? With another source of income, that scenario is less painful.